13 Sep

Logo Design – A Short Case Study

selection-logo-design

Creating a logo is a tricky task – actually, let me try that again.. Creating a GOOD logo is a tricky task, ok so its fairly easy to create a text logo or use some clipart, but that’s never going to truly represent your product, brand or service.

So what makes a good logo? Well, quite simply, a logo has to represent the product, service or brand and be recognisable, not cause offence, and ideally draw people in.

Some of the factors to look at are;

  • Colour

The colours used in a logo can say a lot about what what you’re brand represents, be careful not to use a colour scheme which doesn’t suit the purpose, for example, using bright, in your face, bold colours would certainly not suit a funeral directors, whereas a children’s nursery, or soft play area would be well suited to such a colour scheme, likewise, the play gym using a black and white logo would be a bad idea – it is unappealing to children, and doesn’t give out fun “vibes”.

  • Image

If you are using an image (be it a real photograph, or a drawing/computer designed image) make sure it is relevant, a mechanics service should look to use something car related, or mechanic tools related, this gives an instant idea of what the service is to anyone seeing the logo, and means that, if they already have intent to buy the product or service you are selling, they will take more notice.

Using an unrelated image can be confusing, so choose wisely, your logo or product image is a massive part of your brand, and can make or break a product.

Lets take a look at an example logo here, the image for the StarBox (An Android TV Box) which is a product in the DroidStar Electronics range.

dotie-logo

As you can see, the colour scheme is light, and bright – drawing the eye. The image is relevant, it features a star (StarBox) and also a box which is a TV, so a clever play on words, (TV/Box).

The StarBox is an electronic device which plugs into your TV and turns it into a Smart TV, so having not only a Star, and a Box in the logo, but also a TV means it is extremely relevant, and is now a known brand across Ireland, as well as reaching out into the rest of the world.

Now lets check out another example – how not to do things!

gap-logo

Ok, lets take a look at this Gap logo – the colours are fairly dull, the font is nothing special, and it has a blue box behind it, what is it for? Can you tell at first glance? Which logo catches your eye more, the StarBox logo or the Gap logo? Which of the 2 can you look at and instantly know what it’s for/about? This outlines the importance of a good brand logo – eye catching, easily identifiable, and relevant, without all 3 of these, you’re doing your product, your service, or your brand a dis-service.

 

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