19 Sep

The Benefits of Acupuncture and it’s Many Practices

If you’re looking into acupuncture as a means of treating any of your afflictions or bodily issues, it may be best to find out if acupuncture is the proper treatment for the particular ailment you are suffering from. In accordance, the best way to find out is determining how acupuncture works, and what the practice is designed to do.

You probably already know that acupuncture is great for dealing with back pain, and if that is your case, then you’ll easily find someone capable of providing an excellent acupuncture service in London. Whether you’re on Oxford Street, or within some district from Soho to Mayfair, you’re guaranteed to find a London acupuncture practitioner.

But if that isn’t the full extent of your affliction or not part of it at all, you may want some more specifics. The idea of acupuncture is to stimulate specific anatomic sites that will, in turn, promote your body’s function and self-healing properties. This is usually accomplished by inserting sterilised needles into the skin and is very effective at treating a wide array of conditions. After all, acupuncture is a tried and true practice, having treated numerous afflictions for nearly three thousand years.

Of course, acupuncture functions beyond simple needle insertion. Its effects can also be enhanced by electric and thermal additions to the needles. Combined with numerous other techniques such as manual massage, moxibustion or heat therapy, cupping, and the application of topical herbal medicines and liniments, acupuncture is capable of treating a great variety of problems.

While the ancient Chinese notion of Yin and Yang doesn’t hold any scientific basis, modern science has nevertheless proved that acupuncture works one way or another. Its effects on the nervous system, endocrine, immune systems, cardiovascular system, and digestive system helps stimulate the body so it can better resolve pain, improve sleep, digestive function and provide an overall sense of well-being that comes with being healthier throughout the body.

Of course, that doesn’t really tell you what acupuncture does for you in a more medical sense. If you want to know what it treats on a specific medical basis, there have been a wide array of clinical studies on the benefits of acupuncture. These studies have proven that the ancient technique can successfully treat conditions ranging from musculoskeletal problems, such as back pain and neck pain, to nausea, migraine headaches, anxiety, depression, insomnia, and even infertility.

Needless to say, while acupuncture may seem like a rusty old technique far behind modern science, it has certainly proven that it has only grown more pronounced with age. In the hands of a skilled acupuncture practitioner, the fine needle insertions of this technique can not only deal with an overall sense of health and wellbeing but also treat a variety of other conditions that you would never expect a few needles to take care of. If you have a condition that needs treatment, acupuncture in London can be the perfect option for you.

13 Sep

How important is a web design?

website-design

A recent study by Ireland SEO into how different design factors can effect how successful a website is has shown that, unsurprisingly, just having a website isn’t always enough.

If you’re a small independent retailer with a bricks and mortar store, and aren’t looking to make any sales online then your website’s primary purpose will be to drive custom to the store – having a fancy design and homepage filled with text and pictures is all well and good, but what you’re going to want is a website which has your stores location, directions and opening times readily available – that means, within 2 seconds of loading your website, your site visitor should be able to see exactly where your shop is, and when it’s open – your sites main purpose is to drive footfall to your store, if it is doing anything else before that, then you are potentially losing business.

If you have an online store, you want customers to see your products as quick as possible, plant the idea of buying your product rather than a competitors, and make it easy for them to do so.

A large portion of online shoppers abandon the buying process at the cart – why do you think that is? In testing, Ireland SEO team found that the primary reason for failed conversion was due to the process being too complex – that’s not to say it was hard, just that it was too lengthy or was not intuitive. Aim to have as few steps as possible to get from selecting product to paying, if there is information you do not need, then don’t request it – at least until the checkout process has been completed.

Do you think that contactless card payments have been created to benefit you and only you? No – Contactless payments are there to make it as quick as possible to take your money, giving you less time to change your mind. So, with this in mind, you should be using the same thought process when it comes to you being the retailer, you should be looking to have your customer pay as quick as possible – the easier and quicker it is, the less likely they are to change their minds.

So – when designing a website, think about the user flow, go over each step carefully – think to yourself “is this step needed?” if it really is needed, think again “Can I make this step any shorter?” Look at things such as autofill address, not requiring a phone number, allowing them to tick a box if shipping and billing addresses match (better yet – tick it by default, have them untick if it doesn’t!) – all of these save time, and get your clients to complete the buying process quicker.

13 Sep

Logo Design – A Short Case Study

selection-logo-design

Creating a logo is a tricky task – actually, let me try that again.. Creating a GOOD logo is a tricky task, ok so its fairly easy to create a text logo or use some clipart, but that’s never going to truly represent your product, brand or service.

So what makes a good logo? Well, quite simply, a logo has to represent the product, service or brand and be recognisable, not cause offence, and ideally draw people in.

Some of the factors to look at are;

  • Colour

The colours used in a logo can say a lot about what what you’re brand represents, be careful not to use a colour scheme which doesn’t suit the purpose, for example, using bright, in your face, bold colours would certainly not suit a funeral directors, whereas a children’s nursery, or soft play area would be well suited to such a colour scheme, likewise, the play gym using a black and white logo would be a bad idea – it is unappealing to children, and doesn’t give out fun “vibes”.

  • Image

If you are using an image (be it a real photograph, or a drawing/computer designed image) make sure it is relevant, a mechanics service should look to use something car related, or mechanic tools related, this gives an instant idea of what the service is to anyone seeing the logo, and means that, if they already have intent to buy the product or service you are selling, they will take more notice.

Using an unrelated image can be confusing, so choose wisely, your logo or product image is a massive part of your brand, and can make or break a product.

Lets take a look at an example logo here, the image for the StarBox (An Android TV Box) which is a product in the DroidStar Electronics range.

dotie-logo

As you can see, the colour scheme is light, and bright – drawing the eye. The image is relevant, it features a star (StarBox) and also a box which is a TV, so a clever play on words, (TV/Box).

The StarBox is an electronic device which plugs into your TV and turns it into a Smart TV, so having not only a Star, and a Box in the logo, but also a TV means it is extremely relevant, and is now a known brand across Ireland, as well as reaching out into the rest of the world.

Now lets check out another example – how not to do things!

gap-logo

Ok, lets take a look at this Gap logo – the colours are fairly dull, the font is nothing special, and it has a blue box behind it, what is it for? Can you tell at first glance? Which logo catches your eye more, the StarBox logo or the Gap logo? Which of the 2 can you look at and instantly know what it’s for/about? This outlines the importance of a good brand logo – eye catching, easily identifiable, and relevant, without all 3 of these, you’re doing your product, your service, or your brand a dis-service.